Stable gross profit of K gold jewelry

The company announced July 30, 2016 semi-annual report, the first half the company achieved operating income of 1.382 billion yuan, down 0.88%, attributable to shareholders of listed companies net profit of 141 million yuan, an increase of 0.29%, after deduction of non profit 130 million yuan , an increase of 8.17%, basic earnings per share of 0.17 yuan, up flat.

Traditional gold jewelry business in the first half revenue fell 20.72%, K gold jewelry and other fashion business revenue grew 9.71%, gross margin increased slightly by 0.35 percentage points to 47.97 percent from a year earlier, low-margin business of traditional gold jewelry accounted decline show that the company’s revenue structure was further optimized, leather goods business grew steadily.

The adoption of “the whole network marketing” model to expand the main industry, the further escalation of O2O joint marketing model, to meet consumer demand for services of different scenes, concerned about the number of its own platform, an increase of 7 times. Pay attention to drainage while enhancing customer service management, strengthen the brand composite media, pay attention to the consumer experience, cross-brand promotion conversion member turnover.

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